![]() In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes. In her personal time, she enjoys going to museums and the beach with her husband and daughter. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers.Īside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. You can keep track of the latest dot brand uses at observatory.Jessica Deseo is a native southern Californian and Mexican-American designer. The growing number of companies making use of their dot brands will provide further real-world evidence and inspiration for how the value of a dot brand can be realised. Nevertheless, forward-thinking brands are already looking at the opportunities a dotBrand can offer them and how it may assist them in achieving a range of business objectives. It’s safe to say that there will be progress in 2020 and we will keep you updated on it. Of course, most brands really aren’t that interested in the workings of ICANN, the global administrative body for domain names, but the work of this body will determine when and, importantly, how further dot brands can be applied for. There is a process that will be followed by the ICANN community to reach an open window for applications. Round 2 of new gTLDsĪs regular readers will know, currently there is not a definite date for the next round of new gTLDs and the opportunity to own your own dot Brand. ![]() ![]() We have already seen a number of organisations utilising their dot brands in this way, including. Consolidation under a core brandĬompanies are realising that their dot brand can be a useful tool in helping them to consolidate products and services under their core brand, assisting with reinforcing the brand in the market. Every month over a million customers arrange their travel through this dot brand supported portal, spending billions in confidence. The French national railway provider, SNCF, migrated its official on-line ticket and information portal to OUI.SNCF. com or other unrestricted TLD to direct Internet users to fraudulent or sinister content.Ī site under a dot brand domain has integrity and trust as it is under the full control of the brand. Infringers can easily register a variation of a. We’ll also see other business uses including: Transactional use sitesĬonsumers trust a site under a dot brand domain to take them to authentic goods or services. In 2020 we can expect a growing number of brands to make the full transition as confidence in the process of migrating to their dot brand increases and acceptance of the names rises. Some examples of URL shorteners we saw in 2019 include GRP.HSBC, GO.ZARA and ON.CITI. Social Mediaĭot brand domains are instinctively memorable, short and appealing, good for URL shorteners and evocative social media branding. A good example seen in 2019 was XMAS.LIDL. Ownership of the registry ensures complete control over lifespan and prevents misuse of lapsed domain names. MicrositesĪ dot brand provides freedom and flexibility to create any domain name at will, making it easy to launch campaigns with evocative and memorable domain names. For example, KPMG’s global network now operates under HOME.KPMG. Dot creates fine knitted original fabrics and tailored clothing. COM domain now redirects to the new dot brand website. Dot is a luxury brand, created by designer Mor Shukrun, that brings elegance, sensuality and art to modern women. LECLERC, joining the small but growing number of registries who have migrated their primary corporate website (from a. Key dot brand standouts from 2019 Full MigrationsĢ019 saw some significant migrations like. 2020 will see further use cases which extend use and further progress with round 2. 2019 has seen continued steady growth in activity from those who applied in the first round. ![]() It’s now seven years since ICANN opened the door to brands who wanted to own their own space on the Internet with a dot Brand. ![]()
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